When you are on a sales call you to need to follow a few strict rules or you will lose the sale. This might not scare you if you don't care about money... but you need to realize that if you lose the sale you also lose the opportunity to change a life and if you actually want to help people as an online fitness coach that should scare you. Cole talks about three things you should never say on sales calls during this podcast that will help you close more clients.