Guest Bio: 

Emily Cassel (soon to be Copeland) is the Founder of WMNûp: a vibrant ecosystem of mission-driven change-makers, trail-blazers, multidimensional risk-takers and business-starters seeking intimacy and intentional support to cultivate long term, compounding success. 

As a business strategist and leadership consultant, Emily’s work draws from her background in Positive Psychology, Sustainability, Women’s Leadership, Business + Entrepreneurship, and her uniquely impactful experience attending an all-women’s college.

Emily is the host of the podcast Like Nobody’s Business, author of two journals: the 52-week Motivational Journal and the 90-Day Goals Journal with Rockridge Press, and has been featured on Off the Vine with Kaitlyn Bristowe, With Whit with Whitney Port, and The Priestess Podcast with Julie Parker. Her work has also been featured in The Huffington Post, The Atlantic, and Skirt Charleston.

She lives in Charleston, South Carolina with her husband (Jeff), Mini Australian Shepherd (Kai), + goofy Golden Doodle (Wilson). You can find her stress-baking delicious DF + GF treats, performing a full Broadway revue in her convertible with the top down, or swimming in the ocean after soaking up sun on the beach.

What you’ll learn in this episode:

• How creating a bigger vision can serve you in creating something scalable and sellable.
• The difference between creating a personal brand, and a stand alone service-based business. 
• How your product suite can create itself by responding to the needs of your community.
• Why integrity in your coaching business is so important in an unregulated industry. 
• Why a business may be “easier” to create than a personal brand. 
• What to outsource in your business to stay in your zone of genius. 

Connect With Emily:

• Website
• Instagram
• WMNûP Instagram

Other Resources: 

• WMNûP Community ($97/month until 6/23)

Jump Ahead: 

03:29 Discovering Positive Psychology and Coaching.

07:18 What’s wrong with the coaching industry.

14:59 Building a bigger mission.

25:57 Escaping the echo chamber to innovate.

32:44 Building a supportive community.

34:40 Growing the team and support.

40:49 What’s included in the WMNûP Community.

45:13 Building a Merchandise Business.

47:14 Creating a meaningful mission.