The music industry clocked $17.1 billion in sales last year - but we estimate that number could have been at least twice that amount. Artists are not collecting and using much of the fan data available to them. The data they are paying attention to is not the kind that can increase sales velocity and grow their business. 

In this episode, we're breaking ground on our latest training: Ones and Zeros 101. Listen as training instructor Corrin Campbell unpacks the data you should be paying attention to...