This week we are joined by guest Steve Laughlin.

Steve is the Vice President and General Manager for the Global Consumer Industry at IBM, where he leads the company’s retail, consumer products, and wholesale distribution channels.

Join us as we explore brand transformation, the importance of micro-moments, and Steve's key takeaways from IBM's 2020 Consumer Report.

Hosted by Paul Lewis

Researched, written and produced by Gabriella Bock

Edited by Trenton Waller