PT Reddit Files dives into the shadowy underworld of Reddit, where anonymous PTs and clinic owners vent, rant, and project their frustrations about business without ever confronting the real problem: a refusal to learn the rules of business ownership.

In Case File 3…

We’re asking the uncomfortable question that’s lighting up therapist Reddit threads everywhere: Is it immoral to charge $250+ per session in private practice? Or… is this just the guilt-driven narrative keeping smart, talented professionals stuck, underpaid, and burned out?

In this episode, Paul unpacks the real issue: And it’s not about greed.

00:00 – Show + Case Intro

01:58 – The Reddit Question

05:15 – Value vs Price

07:15 – Money Triggers & Poverty Thinking

10:35 – Identity Drives Pricing

13:56 – Projection & Insecurity

18:01 – Purpose vs Money Myth

20:49 – Wealth, AI & Modern Opportunity

24:34 – Let the Market Decide

27:53 – The Real Cost of Underpricing

29:48 – The Truth Bomb

31:11 – Survival Clinics Explained

36:48 – Final Verdict

49:00 – Case Closed

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👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

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📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

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