The Paul Gough Show

EP687 How One Big Decision Changed Everything (Live From PPM)


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In this episode, you’re going to hear a live conversation from Private Practice Marketer LIVE that left the entire room absolutely inspired.


Jordan Sahota – one of our amazing clients – stood up and shared how, just 16 months ago, he was working as a university lecturer while trying to run a physio business on the side. He was burnt out, barely profitable, and had no time with his family.


Today? He’s a full-time business owner, doubled his revenue, treats less than ever, and most importantly — he’s got his time back with his kids.

What changed?


It wasn’t a new treatment method. It wasn’t a “magic” ad.


It was a decision — to stop doing it alone… to join this community… and to start thinking like a real business owner.

After Jordan speaks, I jump in and share some of the mindset shifts that helped me go from being a full-time physio in the UK’s broken healthcare system… to building a multimillion-dollar global business… and ultimately, moving my family to Florida — my dream.


Inside this episode, I’ll walk you through:

  • Why the biggest thing holding you back isn’t strategy — it’s your story.
  • How I almost became “King Rat” — wealthy on paper, but trapped in my business.
  • The 12-month roadmap for creating a $500/month concierge offer inside your practice.
  • How to create status, exclusivity, and community that patients will pay to be part of.
  • And why your team and your patients will only grow… when YOU do.


This is real talk. No fluff. Just the truth about what it takes to build the business — and life — you really want.

If you’ve ever felt like there’s more out there for you, but you’re not quite sure how to get it… this episode is your sign.


Let’s go.


👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 


🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/


👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free


💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉


📲 Follow Paul here:


🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 


🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/


👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free


💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉


📲 Follow Paul here:


🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

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The Paul Gough ShowBy The Paul Gough

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