If you think SEO still works the way it did in 2015 — or even 2022 — you're in for a rude awakening.

On this episode of The Paul Gough Audio Experience, I bring you a critical update from my own team’s tech and AI expert, Skyler Lerner — who just rocked the stage at PPM Live with one of the most important talks of the year.

We’re talking about how Google search has fundamentally changed… and why what used to work — blogs, backlinks, keywords, all that traditional SEO stuff — is quickly becoming obsolete.

Here’s the deal: Google is now showing AI-generated answers at the top of search results. It’s pulling from your content — or worse, your competitor’s — and spitting out instant summaries that mean people don’t even need to click your site.

So what does that mean for you, the clinic owner?

In this episode, Skyler walks you through:

• What Generative Engine Optimization (GEO) actually is — and why it’s your new secret weapon
• How to create content that AI can read, trust, and summarize — so you show up as the expert
• Why your old SEO strategy is costing you patients
• And what smart clinic owners are doing right now to future-proof their marketing in an AI-first world

If you care about attracting more of your perfect patients, dominating your local search, and staying ahead of this massive shift in online marketing, this is the episode you can't afford to miss.

Let’s dive in.

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