Gregg sits down with Lōcī Watch Company’s Trip Henderson over tacos and beers to discuss the new brand and the release of the Pacific Coast Highway line. Trip’s background in military service and disaster relief, as well his desire to give back, drive the social responsibility that is baked into the brand’s DNA. That’s important stuff, but what about the watches? Trip shares the inspiration behind the lineup, what it’s like to design a brand from the ground up and the show stopping dials. As Philly natives would do, there’s some banter about the hometown too. Hope you enjoy.