To the general public - It began with a simple question - Do you have what it takes to Everest? 

And with that 29029 was born. 

As is true with any business, there are many iterations and checkpoints to get to launch day and beyond. And in the first season of the 29029 podcast, that's what you're going to hear, the real story, the no holds barred version of The Origin Story. 

A behind the scenes look at creating a brand new company and a brand new event!

Sporting events are often known and categorized by their distance: the 100-meter dash, 26.2 miles for the Marathon, or 140.6 in the Ironman. And as 29029 co-founders Jesse Itzler and Marc Hodulich quickly discovered, it's rare for events to be measured by vertical gain. So the thought became, is this even possible. 

In this episode, you'll hear from 29029 founders, Marc Hodulich and Jesse Itzler, as the recall the beginning of their relationship, how the concept for 29029 came to be, and they describe a day to test whether achieving 29029 feet on foot was possible! You'll also hear about how the name, brand, and logo came to be. 

This is an entertaining account, and many of the stories have never been shared before! 

Let's start climbing!