When you create something new like 29029 you never know what will happen.  It’s hard to tell if people are going to buy into the idea that climbing up a mountain for 36 hours over a weekend to try to reach the vertical gain of Mt. Everest is a good idea or not.  

In 2017 when 29029 was launched, it was a small group of people who were known for enjoying crazy experiences.  They loved it!  Of course they did.  In 2018 as the brand expanded to include an additional location in Snowbasin Utah a larger community had the opportunity to experience this new everesting concept.  By 2019 and the pandemic year of 2020, 29029 Everesting had a full-blown community.  There were alumni returning to the mountain each season.  Those alumni were wearing their red hats and 7 summit triangle shirts.  29029 was growing. 

Sitting here years later, it’s impossible to imagine our summers without the mountain.  What started as a crazy idea that may or may not have work has become our passion.  

Jenny Levison (or Souper Jenny as many of her Restaurant customers in Atlanta know) is one of those individuals who has been there since almost the very beginning.  She too didn’t know quite what this 29029 experiment was……

But in the years between Jenny’s first climb in 2018 to today, as she is preparing to take on the mountain for her 4th time, she’s found something she can’t quite let go of…..

Jenny is going to take us back to the early days of 29029 and recount the moments and lessons the mountain has provided in her life.  Though Jenny has never had the opportunity to place a red hat on her head……yet……..she comes back for more than that token of completion.  She climbs for herself and for the people who tirelessly show up ascent after ascent and year after year as she’s chosen to just keep climbing.  

Learn more about 29029 HERE

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