We had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach. Billy also gave great advice for retailers to educate staff and customers. It was fascinating to learn about his passion for pet nutrition and hear his visions for the future of the industry. We really enjoyed chatting with Billy and getting to pick his brain on various topics through our rapid-fire questions.

Connect with Billy and Green Juju:

https://greenjuju.com/

https://retail.pet/

https://www.instagram.com/billy_hoekman/

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The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.