Zero BS Estate Agency

Episode 060 - Radical Honesty in Estate Agency | Mark Heneghan on Why Transparency Wins


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In this episode of the Zero BS Estate Agency podcast, John Savage sits down with Mark Heneghan, founder of Bespoke Estate Agents, to talk about why honesty, transparency, and a no-nonsense approach are the future of estate agency.

With over 25 years of experience, Mark has seen the best—and worst—of the industry. From high street chains to Purplebricks, he’s done it all. But when he launched Bespoke, he decided to do things differently:

✅ No long-term tie-ins

✅ No overpromising

✅ No BS

Just straight-talking advice and tailored marketing that delivers results.

You’ll learn:

▶ Why overvaluing properties kills trust and costs sellers time and money

▶ How to manage seller expectations the right way (without losing instructions)

▶ Why Mark operates with a zero-day contract and gives sellers total freedom

▶ The key questions every agent should ask to find out a seller’s real motivation

▶ And why transparency and honesty aren’t just ethical—they’re better for business

This episode is a must-listen if you’re an estate agent who wants to raise your game, or a seller who’s fed up with the same old empty promises.

👉 Learn more about Mark and Bespoke Estate Agents at mybespokeagent.com.

⭐ Follow the Zero BS Estate Agency podcast for more straight-talking insights on how to sell homes the right way.

Leave a review if you found this valuable—it helps more agents (and sellers) find the truth in an industry full of noise.

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Zero BS Estate AgencyBy John Savage


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