Introducing the M&W Podcast from Madison and Wall, hosted by Olivia Morley and Brian Wieser.

In episode one, Olivia summarizes investor conference commentary from General Mills, Mondelez, Kraft Heinz and more.

Brian recaps new M&W ad spend forecast results and explains why ad spend growth is still, somehow, surpassing expectations.

The Amazon account is worth billions, but measuring how much the account loss will impact incumbent agency IPG poses a challenge. Brian tells listeners why.

Listen to episode one and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.

Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.

To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at [email protected], and [email protected].

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