Strength in Numbers with Marcus Crigler

Episode 10: How to Build a Real Estate Business That Runs Without You (Culture Blueprint) with Marck de Lautour


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What if your real estate business could thrive even when you’re not there?

In this episode, Marcus Crigler interviews someone who has transitioned from being a true hustler, buying houses on the Courthouse Steps and flipping them, to now serving as the CEO of a major organization in Kansas City.

Marck de Lautour, CEO of SBD Housing and Best Offer Kansas City, unpacks what it really takes to build a business that runs from the owner’s box and why culture, not just strategy, is the secret weapon behind his success. Listen and enjoy the show!

You’ll Learn How To:

  • Transition from owning a job to owning a business that runs without you
  • Build a culture that drives alignment, trust, and performance
  • Strengthen banking relationships and structure your debt wisely
  • Use a balance sheet strategy to survive downturns and free up cash

What You’ll Learn in This Episode:

(03:24) How Marck went from courthouse-step deals to running a major real estate company

(07:35) The power of private money, equity partnerships, and investor education

(09:25) How to communicate numbers clearly to high-net-worth investors

(13:03) Living below your means and building long-term wealth over income

(17:00) Why building strong banking relationships is a critical piece for scaling

(18:47) Never use hard money on a deal

(22:34) The mindset shift from P&L management to balance sheet strategy

(23:24) How Marck survived 2022’s interest rate shock by selling fast and staying liquid

(25:34) Why transparency with banks builds lasting trust and financing strength

(27:52) Hiring a COO and shifting from operator to visionary

(32:32) Building a company culture that attracts top talent and builds trust

(34:57) Selling vs wholesaling

(35:45) How daily huddles, accountability, and shared wins fuel culture

(39:03) Measuring team success with ENPS and rewarding contributions

(40:39) The power of diversification in funding, deal flow, and exit strategy

Who This Episode is For:

  • Real estate entrepreneurs who are ready to step out of day-to-day operations
  • Business owners who want to lead from vision
  • Investors who are building teams and a culture that can scale
  • CEOs looking to strengthen cash flow, leadership, and long-term stability

Why You Should Listen:

If you’ve ever felt trapped by your own success, working harder instead of smarter, this episode gives you the exact playbook for scaling your business and your life.

Connect with Marck de Lautour:

  • Website: https://sbdhousing.com/ 
  • Instagram: https://www.instagram.com/marckdelautour 
  • LinkedIn: https://www.linkedin.com/in/marck-de-lautour/ 

Connect with Marcus Crigler:

  • Website: https://beccfo.com/
  • LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
  • Facebook: https://facebook.com/marcus.crigler
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Strength in Numbers with Marcus CriglerBy Marcus Crigler

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