Property management is one of the most misunderstood and most demanding businesses in real estate.

In this episode of Strength in Numbers, Marcus Crigler breaks down what it really takes to manage your own properties or run a property management company profitably. He explains why most property management companies struggle and the hidden costs that investors often overlook.

You’ll Learn How To:

• Decide whether managing your own properties makes sense
• Understand the real skill sets required to run property management
• Avoid the common financial mistakes property managers make
• Know when a property management business becomes profitable

What You’ll Learn in This Episode:

(01:30) The most common question investors ask about property management

(02:40) The key questions to ask before starting a management company

(03:01) The two very different skill sets in property management

(04:24) Why owners rarely rave about outsourced property managers

(04:47) Where the property management industry falls short

(06:07) Property managers don’t operate as fiduciaries

(06:44) The truth about profitability in the first 300 units

(08:44) Why property management is not a get-rich-quick play

(09:12) Buying vs starting a property management company

Who This Episode Is For:

• Real estate investors who are considering self-managing their portfolio
• Operators who are planning to start a property management company
• Business owners who want more control over their assets

Why You Should Listen:

If you have ever wondered whether running your own property management is worth the effort, this episode gives you the unfiltered truth.

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler 

Why do real estate entrepreneurs always feel broke even if they are making money?

In this solo episode of Strength in Numbers, Marcus Crigler breaks down why that feeling is so common among high-earning investors and how a simple cash management system can fix it.

Marcus shares the mindset traps that keep investors stressed about money, even at $500K+ in income, and explains the exact structure he’s seen successful investors use to build wealth and peace of mind.

Listen and enjoy!

You’ll Learn How To:

• Build a cash system that removes financial stress
• Stop feeling broke even as your income grows
• Separate lifestyle, business, and investment money
• Use reserves to stabilize your business long-term

What You’ll Learn in This Episode:

(01:26) Why do real estate entrepreneurs always feel broke?

(03:00) How "feeling broke" affects your decision-making capabilities

(04:25) Why draining bank accounts keeps stress high

(04:51) Why a cash system removes decision fatigue

(05:33) A real client story: high net worth, constant cash stress

(06:30) “Stay broke, stay hungry.”

(07:41) The three financial entities every investor must separate

(08:15) Why cross-pollinating cash causes long-term problems

(09:08) Why investment money should never go back to the business

(10:18) Why lifestyle money should never fund the business

(12:08) How active and passive income work together correctly

(12:25) Discipline makes the system work

Who This Episode Is For:

• Real estate investors who are earning high income but still feel broke
• Entrepreneurs who are tired of living from deal to deal
• Business owners who want clearer rules around money

Why You Should Listen:

If you are making more money than ever but still feel broke, this episode lays out a simple cash system that helps you overcome this feeling, make better decisions, and build real wealth with confidence.

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler 

Most real estate investors try to solve growth problems by hiring more people.

Joining us in today's episode of Strength in Numbers is Matt Viebrock, real estate operator, founder of Let’s Grow COO, and owner of AcquisitionReps.com.

Matt shares why profitability has to come first before you add headcount, and how reverse-engineering your financial goals creates clarity around hiring, operations, and growth. They also break down when to hire an assistant, why marketing should be protected early, how to structure your team in the right order, and what it takes to build a scalable acquisition team.

This episode will bring a clear framework to follow. Enjoy the show!

You’ll Learn How To:

• Start with profitability instead of hiring reactively
• Reverse-engineer your financial goals into clear KPIs
• Decide the right order of hires as you grow

What You’ll Learn in This Episode:

(03:06) Matt’s background and experience across 2,000+ real estate transactions

(06:38) Why most investors don’t actually need a true COO

(07:53) The real role of an executive assistant in a growing business

(09:24) When to hire overseas VAs vs U.S.-based EAs

(11:48) Reverse-engineering net profit into KPIs and strategy

(14:14) What business tune-up is all about

(14:49) The ideal hiring order: EA, marketing, sales

(16:22) Why TC is a sales-protection role

(18:16) The real job of a title company vs a transaction coordinator

(20:08) Why marketing needs an internal owner and not just agencies

(23:49) Matt's advice when hiring an acquisitions manager

(26:17) The structured hiring process Matt uses to filter A-players

(28:56) Why onboarding and sales management matter as much as hiring

(32:07) The true cost of a bad hire in acquisitions

(37:12) The CEO only does three things: People, numbers, culture

(38:34) “Two is one, one is none.”

(40:43) Connect with Matt Viebrock

Who This Episode Is For:

• Real estate investors who are struggling with profitability
• Business owners who are unsure when or who to hire next
• Operators building or rebuilding their sales team

Why You Should Listen:

If you are hiring out of pressure instead of clarity, this episode will help you slow down, start with the numbers, and build your team the right way.

Connect with Matt Viebrock:

• Website: https://acquisitionreps.com/ 
• LinkedIn: https://www.linkedin.com/in/mattviebrock/ 

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler 

Additional Resources:

• Matt's recommendation for TC: Atlas TC Services

Most investors are doing exactly what their CPA told them to do, and still paying far more in taxes than they should.

In this episode of Strength in Numbers, Marcus Crigler joins the show to break down how self-directed IRAs and 401(k)s work, why most traditional CPAs never bring them up, and how real estate investors can use them to build long-term, tax-advantaged wealth.

The conversation delves into real-world use cases, including private lending, real estate investing, Roth conversions, and the rules you absolutely cannot ignore.

Listen and enjoy the show!

You’ll Learn How To:

• Understand what a self-directed IRA really is
• Use retirement funds to invest in real estate and private lending
• Avoid prohibited transactions that trigger penalties
• Decide when a Roth conversion actually makes sense

What You’ll Learn in This Episode:

(02:41) Introducing Marcus Crigler and his approaches to accounting

(05:14) Why tax strategy must happen before the year ends

(08:28) What “self-directed” actually means for retirement accounts

(09:25) Why real estate fits so well inside self-directed IRAs

(11:53) When and how 401(k) money can be used for private lending

(12:39) Why most W-2 employees can’t self-direct their 401(k) yet

(17:03) When a Roth conversion is worth paying taxes upfront

(22:02) The real friction points with self-directed accounts

(26:51) Common IRS rules and prohibited transactions to avoid

(29:27) What Financial Liberation University is and who it’s for

(33:35) Connect with Marcus Crigler

Who This Episode Is For:

• Real estate investors who are tired of reactive tax planning
• Investors who are curious about self-directed IRAs and Roth strategies
• Anyone who wants more control over their retirement money

Why You Should Listen:

If you’ve ever felt like your CPA only looks backward instead of helping you plan ahead, this episode will change how you think about taxes, retirement accounts, and long-term wealth strategy.

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler

If you have a position that is salary only, you are going to get salary-only effort. You have to provide an upside for each position; it is mission-critical.

In this episode of Strength in Numbers, Marcus Crigler breaks down one of the most important rules in business: your people costs must generate at least a 3X return, or the business eventually breaks.

Listen as he explains how to measure return on people, why sales roles must outperform that benchmark, and how bad compensation structures kill good companies.

Enjoy the show!

You’ll Learn How To:

• Measure return on people cost the right way
• Structure compensation plans that drive performance
• Understand why sales roles must outperform support roles
• Avoid overpaying while still rewarding great employees

What You’ll Learn in This Episode:

(02:57) Most businesses can’t survive without a 3X return on the people they spend

(03:34) What counts as “people cost.”

(04:29) Owners must include their own salary in the math

(05:52) Revenue-generating roles vs support roles

(06:38) Why sales teams often need a 5X return

(07:53) Why total payroll should stay under one-third of revenue

(10:09) How compensation plans create accountability

(11:05) Every role in your company should be able to win when the business wins

(12:32) Real examples of bonus structures for non-sales roles

(13:30) How to structure comp plans for managers and executives

(15:49) Why you can’t overpay a great employee

Who This Episode Is For:

• Real estate entrepreneurs with growing teams
• Business owners who are questioning their payroll and margins
• Operators who are struggling to stay profitable
• Leaders who are redesigning compensation plans

Why You Should Listen:

If payroll feels heavy, margins feel tight, or your team isn’t producing what you expected, this episode gives you a clear framework to fix it.

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler 

What if your tax savings could cover the down payment on your next investment?

In this episode of Strength in Numbers, Marcus Crigler breaks down a real client example where smart tax strategy, specifically cost segregation and bonus depreciation, generated over $300,000 in tax savings. Those savings didn’t just lower a tax bill; they paid for the entire down payment on a $1.5 million car wash.

Listen as he explains why these assets work, how depreciation plays a role, and what real estate entrepreneurs should consider when looking beyond traditional property deals.

You’ll Learn How To:

• Use depreciation to reduce your tax bill
• Turn tax savings into investment capital
• Evaluate alternative investments beyond traditional real estate
• Combine cash flow and tax strategy for faster wealth building

What You’ll Learn in This Episode:

(02:06) Why alternative investments deserve a closer look

(03:18) Investing in vending machines for cash flow and tax write-offs

(05:32) How bonus depreciation boosts first-year returns

(07:05) Why car washes can be powerful income-producing assets

(08:09) How cost segregation works in simple terms

(08:44) Breaking down the $1.5M car wash example

(09:10) How tax savings covered the entire down payment

(11:09) Why car washes hold up in any economy

(12:09) Laundromats: Business with assets that can depreciate heavily in the first year

(12:52) Using SBA loans and depreciation in laundromat deals

Who This Episode Is For:

• Real estate investors who are looking to lower taxes
• Entrepreneurs with high tax bills and high income
• Investors who are curious about alternative asset classes
• Business owners wanting cash flow and tax leverage

Why You Should Listen:

If you are paying big taxes every year and wondering how to turn that money into assets instead, this episode shows what’s possible when tax strategy and investing work together the right way.

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler 

Get better before you get bigger.

Many real estate businesses are entering 2026 with numbers that don’t look promising, and are hoping things will improve magically a few months later. In this episode of the Strength in Numbers podcast, Marcus Crigler explains why that mindset is dangerous and what the data is already telling us.

Listen as he walks you through a pattern he is seeing across pro formas from real estate businesses nationwide, how expanding too fast puts businesses back into survival mode, and why profitability in the slow months is the real test of a healthy operation.

You’ll Learn How To:

• Spot warning signs in your pro formas before it’s too late
• Know when to slow down instead of scaling
• Focus on profitability before expansion
• Build a business that survives low months

What You’ll Learn in This Episode:

(02:37) The trend consultants are seeing across real estate businesses

(03:32) Why relying on “month three” is a problem

(04:26) What a pro forma tells you about your future

(05:09) When it’s time to change strategy

(06:46) The danger of expanding without securing profitability

(07:50) How to profit in low months, not just good ones

(09:25) The hustle, secure, expand, exit still matters

Who This Episode Is For:

• Real estate investors who are worried about the 2026 cash flow
• Business owners who are seeing consecutive losing months
• Operators who scaled too fast
• Entrepreneurs who are trying to stabilize before growing again

Why You Should Listen:

If your numbers are shaky and you are relying on hope instead of profit, this episode delivers a clear wake-up call. 

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler 

Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. 

In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026.

Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidity, and long-term decision-making.

You’ll Learn How To:

• Track KPIs that drive decisions and not just reports
• Understand why multifamily is an operating business, not a passive investment
• Use liquidity metrics to reduce risk as you scale
• Track KPI trends instead of comparing yourself to others

What You’ll Learn in This Episode:

(02:21) The 10 KPIs you need to be tracking in 2026

(03:26) CFO vs tax perspectives on business performance

(05:13) 10X thinking vs Atomic Habits

(07:35) Are rentals actually accelerating your wealth?

(09:23) When buying rentals for tax savings can slow you down

(12:48) Why large assets demand weekly execution and strategy

(15:26) Average gross profit margin per deal

(18:24) Months of working capital

(21:47) Cash conversion cycle

(23:23) Why KPI trends matter more than benchmarks

(26:15) Net profit vs cash flow

(28:27) Sale-to-ARV ratio and underwriting accountability

(29:31) Why broken KPIs usually point to broken processes

(31:08) 60-day pipeline by month

(32:38) Break-even point and why every owner must know it

(33:27) The full 10-KPI framework for 2026

(34:52) Bonus KPI: Return on ad spend (ROAS)

Who This Episode Is For:

• Real estate entrepreneurs who are running active businesses
• Investors who are scaling into larger assets or multifamily
• Operators who feel profitable but cash-stressed
• Business owners who want predictability

Why You Should Listen:

If you have ever made money but still felt uneasy about your business, this episode explains why. Marcus and Caden walk through the KPIs that create control so you can plan confidently instead of reacting under pressure.

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler 

Most business owners think turnover is just part of the game. Most people don't know, this mindset is quietly destroying profitability.

For this episode, Marcus Crigler shares a real, behind-the-scenes look at how core values drive hiring, firing, culture, and long-term retention inside his own company. He explains why peer-driven accountability is one of the most overlooked tools for reducing turnover, strengthening culture, and building a team that actually wants to stay.

Listen and enjoy the show!

You’ll Learn How To:

• Reduce employee turnover without overpaying
• Build a culture your team buys into
• Use core values as a real decision-making tool
• Identify long-term team members early

What You’ll Learn in This Episode:

(01:27) How the BEC CFO uses just three core values to run the entire company

(02:44) The TOP framework: Truth Teller, Others First, Pursuit of Excellence

(04:49) How peer-voted core value awards reinforce culture

(07:00) Why core values act like a “cheat code” for retention

(08:32) How your team can help you identify bad fits faster

(09:23) What it means when someone never gets a core value vote

Who This Episode Is For:

• Business owners who are dealing with constant employee turnover
• Leaders who are trying to build a strong remote or distributed team
• Entrepreneurs who want a better culture without more complexity

Why You Should Listen:

If you are tired of cycling through employees and watching profits leak through the cracks, this episode gives you a simple, practical way to fix the root problem.

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler 

Most real estate investors don’t lose money on the deal; they lose it in the rehab.

For today's episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Ryan “Rotty” Garcilazo to break down the simple rehab system he uses to save time, protect profits, and keep projects moving without constant supervision.

Listen as he breaks down how to evaluate rehabs quickly, how to avoid getting crushed by contractors, and why understanding construction numbers is the real skill that protects your profits. Enjoy the show!

You’ll Learn How To:

• Understand rehab costs using simple, repeatable math
• Avoid contractor mistakes that destroy timelines and profits
• Choose the lowest-risk, highest-return rehabs in today’s market
• Make better decisions by understanding how construction works

What You’ll Learn in This Episode:

(02:25) Getting to know more about "Rotty."

(05:36) Why construction knowledge is non-negotiable for investors

(06:32) How to evaluate a rehab using cost per square foot

(08:16) The “50% below retail” rule for profitable rehabs

(08:44) Level 1, Level 2, and Level 3 rehabs

(11:06) The $1,000-a-day rule and why timelines always get underestimated

(12:10) How permits, inspections, and city delays kill profits

(14:29) Why you must think like a general contractor even if you hire one

(18:20) Variables that will affect rehab budget and timeline: Location, demographic, and material ordering

(19:18) Construction skills are a permanent leverage in real estate

(21:02) How Ryan built a rehab-focused AI to manage budgets, scopes, and timelines

(26:25) The lowest-risk rehab strategy in today’s market

(27:49) Why staying between Level 1 and Level 2 rehabs protects your capital

(28:34) “Aim small, miss small.”

(30:35) Why showing problems instead of pretty finishes matters

(31:59) The hidden 20% cost most investors never plan for

(33:37) Hard money often creates more problems than it solves

(35:54) Why contractors aren’t “stealing.”

(36:53) The difference between 20% markup vs. 20% margin

(37:22) Leadership vs. management on a job site

(39:27) Why understanding people matters more than understanding construction

(42:02) What real leadership and accountability look like in rehab projects

Who This Episode Is For:

• Real estate investors who are rehabbing their first few properties
• Operators who are tired of blown budgets and missed timelines
• Investors who want predictable profits without full gut stress
• Anyone who wants to stop guessing and start controlling rehab numbers

Connect with Ryan “Rotty” Garcilazo:

• Website: https://www.therehabdepot.com/ 
• Facebook: https://www.facebook.com/ryanrottygarcilazo/ 
• LinkedIn: https://www.linkedin.com/in/ryan-rotty-garcilazo-335ab758/ 
• YouTube: https://www.youtube.com/@therealrottyg 

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler