Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity Alliance (TTD’s partner program with leading ID graphs).

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/the-trade-desk-samantha-jacobson .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

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