Podcasting 2.0 September 16th 2022 Episode 102: "Down With OP3"

Adam & Dave discuss the week's developments on podcastindex.org and are joined in the board room by Kyle Hebert

ShowNotes

Kyle Hebert

Kyle Hebert - Wikipedia

Kyle on PC20

Intergalactic Boombox

Stats boost boost boost up front!

OP3: The Open Podcast Prefix Project

Podcast Prefix Analytics Explained

Swedish podcast company Acast lays off 15% of its staff - Bloomberg

A Swedish Company Aims to Spend Millions Acquiring Indie Podcast Networks - Bloomberg

CPM vs VPM

Host read $24

DAI $5-$10

VPM = downloads*4% average amount

Across my shows $30.51

VPM is higher when audience is small

Podcast brand-safety tools are trying to demystify the space for wary advertisers

A new data set for better monitoring of the political podcast ecosystem

Sound stack - advertise-cast