When we think about the value of doula work, we must consider two perspectives—the perspective of the doula and the client's perspective.

Before a doula can successfully market their services, they must understand their value to potential clients. While the hallmark of doula work is providing support, the doula must sell their service before client support can begin. Many doulas struggle to communicate the monetary value of their services. There is a tendency for doulas to undervalue their services. Many are encouraged to provide services for free either from training organizations or other doulas in their community.

Many doulas set the value of doula work based on their socioeconomic status. It's scary for doulas to price services at a rate they can't afford. Others set the value of their services based on how capable they feel of providing client support. When a doula doesn't know how to sell their services, they often want to give them away.

Join us as we discuss how doulas can value themselves to help prospective clients understand the value that the doula can bring to their birth or parenting experience.