What is selective bias, and how does it show up in our work as doulas? We all interpret and retain information in ways that align with our pre-existing beliefs, often unknowingly dismissing data that challenges our biases. From interpreting research to making decisions in birth spaces, selective bias can shape the care we provide and can influence the experiences of our clients.

As doulas, we have a responsibility to recognize and confront our own biases, especially when it comes to topics like interventions and birth preferences. Are you open to thinking critically about your own biases, considering how they affect your practice, and exploring ways to actively seek out diverse perspectives?  Join us for an honest conversation about learning and growing in our doula practice, and how embracing discomfort can lead to more effective, unbiased support for the families we serve.

Doula work can be incredibly rewarding, but it won't be the right fit for everyone. In this episode, we talk openly about why someone shouldn't become a doula.

Birth work requires a specific mindset, skills, and responsibilities. Being judgmental, struggling to hold space, or expecting birth work to be all about personal fulfillment can create harm. Becoming a doula means running a doula business, and passion alone isn’t enough if you're not prepared to market, manage, and sustain a professional practice.

This honest conversation takes a raw and real look at what it takes to be a doula. It is essential to preserve the integrity of the profession and support future doulas in entering the work with clarity and intention.

If you or someone you know is considering becoming a doula, this is a must-listen episode.

Every doula experiences it. The ups and downs of client inquiries and bookings are a normal part of running a doula business. Some months are full, while others feel uncomfortably quiet. There is often a natural ebb and flow of doula work, and it is important to stay grounded when things slow down.

What can you do during slower seasons to remain productive and focused? You may start by reflecting on your current marketing strategy and identifying what is working and what needs improvement. Or maybe it's time to refresh your website and social media to reconnect with your community. There are many powerful steps you can take to strengthen your business and support long-term growth.

If you have ever felt anxious during a quiet stretch, this conversation is for you. Tune in to learn how to make the most of the downtime and come back stronger.

As doulas, when it comes to communication, what we say and how it’s heard are not always the same. Words shape how clients feel, respond, and make decisions. Asking questions that begin with "why" can unintentionally sound like judgment, even when your intent is neutral or supportive. Doulas often believe that it’s our job to make sure clients are making informed choices. In truth, our responsibility is to our clients, not for them. It is not our role or responsibility to decide what a client wants or needs to know. But doulas often offer information without asking what the client wants to know or inquiring in a non-judgmental way how they came to a decision, especially surrounding topics like induction or elective cesareans. This episode unpacks the critical difference between what we mean and how our words are interpreted. If you want to strengthen your communication, reduce misunderstandings, and support clients with more clarity and compassion.

Low amniotic fluid, or oligohydramnios, is a topic doulas are likely to encounter in our work with clients, especially during the third trimester. Doulas and clients often question what low fluid levels mean, how they are diagnosed, and the clinical considerations involved. It is important for doulas to understand risks associated with low amniotic fluid, potential causes, and the treatment options care providers may offer. We also discuss how this diagnosis can influence birth plans and what doulas should keep in mind when supporting clients through these decisions. Tune in for an in-depth conversation designed to strengthen your knowledge and help you better support clients navigating this complicated situation.

We’re talking about business evolution: how growth, learning, and new services shape the future of your brand. Your doula business won’t look the same in a year or two as it did on day one. But that’s a good thing!

Your marketing should reflect every step forward, from your first client to expanding your services. Updating your website, social media, and printed materials is essential as your business evolves. A brand refresh, whether that’s a new logo, a change in business name, updated colors, or a shift in messaging, is also likely as you grow.

Tune in for real-world insight on aligning your image with your current position so potential clients see the full value of all you have to offer.

Many birth workers assume teaching childbirth education is just for labor doulas. Yet postpartum doulas can benefit just as much from teaching childbirth and newborn-related classes. Offering newborn care education can be a game-changer for postpartum doulas looking to grow their client base.

Teaching a newborn care class allows you to connect with expecting families before their baby arrives, demonstrate your expertise, and build trust early on. You’ll help potential clients understand what postpartum doula support looks like and why it’s so valuable in those early weeks.

In this episode, we explore the importance of an informative and engaging class that encourages families to seek continued support. Tune in to discover how education can be a strategic and impactful way to build your postpartum doula business.

The power of listening is one of the most valuable skills a doula can have.

Listening involves more than just hearing words—it’s about creating space where clients feel genuinely seen, heard, and understood. It is how deep, intentional trust is built, and it strengthens the doula-client relationship.

When clients feel safe to unmask and share openly, real connections form, which allows us to create a judgment-free space, allowing clients to express their fears, preferences, and emotions without shame. This trust becomes the foundation for meaningful support throughout pregnancy, birth, and postpartum. 

In this episode, we discuss practical ways to refine your listening skills, avoid common pitfalls, and ensure clients feel validated and supported. Tune in to learn how the power of listening can transform your doula practice and deepen your impact.

Client reviews shape your doula business. But how do you request them, use them effectively, and respond to negative feedback professionally? Doula work is deeply personal. Families invite us into one of the most intimate times of their lives, trusting us to provide support. Because of this, building and maintaining an emotional connection is essential. Clients need to feel safe, seen, and supported—and that trust often translates into the reviews they leave. One common challenge doulas face is finding the best ways to ask for reviews. Once you have the reviews, you need to determine where to showcase them to build trust and attract clients. Also, don't forget to turn this positive feedback into a powerful marketing tool to grow your business. But what if you get a bad review? Don’t panic! Instead, take control, manage your reputation, and respond professionally and confidently. Join us to learn how to use client reviews to strengthen relationships, build trust, and grow a thriving doula business!