As doulas, when it comes to communication, what we say and how it’s heard are not always the same. Words shape how clients feel, respond, and make decisions. Asking questions that begin with "why" can unintentionally sound like judgment, even when your intent is neutral or supportive. Doulas often believe that it’s our job to make sure clients are making informed choices. In truth, our responsibility is to our clients, not for them. It is not our role or responsibility to decide what a client wants or needs to know. But doulas often offer information without asking what the client wants to know or inquiring in a non-judgmental way how they came to a decision, especially surrounding topics like induction or elective cesareans. This episode unpacks the critical difference between what we mean and how our words are interpreted. If you want to strengthen your communication, reduce misunderstandings, and support clients with more clarity and compassion.

Low amniotic fluid, or oligohydramnios, is a topic doulas are likely to encounter in our work with clients, especially during the third trimester. Doulas and clients often question what low fluid levels mean, how they are diagnosed, and the clinical considerations involved. It is important for doulas to understand risks associated with low amniotic fluid, potential causes, and the treatment options care providers may offer. We also discuss how this diagnosis can influence birth plans and what doulas should keep in mind when supporting clients through these decisions. Tune in for an in-depth conversation designed to strengthen your knowledge and help you better support clients navigating this complicated situation.

We’re talking about business evolution: how growth, learning, and new services shape the future of your brand. Your doula business won’t look the same in a year or two as it did on day one. But that’s a good thing!

Your marketing should reflect every step forward, from your first client to expanding your services. Updating your website, social media, and printed materials is essential as your business evolves. A brand refresh, whether that’s a new logo, a change in business name, updated colors, or a shift in messaging, is also likely as you grow.

Tune in for real-world insight on aligning your image with your current position so potential clients see the full value of all you have to offer.

Many birth workers assume teaching childbirth education is just for labor doulas. Yet postpartum doulas can benefit just as much from teaching childbirth and newborn-related classes. Offering newborn care education can be a game-changer for postpartum doulas looking to grow their client base.

Teaching a newborn care class allows you to connect with expecting families before their baby arrives, demonstrate your expertise, and build trust early on. You’ll help potential clients understand what postpartum doula support looks like and why it’s so valuable in those early weeks.

In this episode, we explore the importance of an informative and engaging class that encourages families to seek continued support. Tune in to discover how education can be a strategic and impactful way to build your postpartum doula business.

The power of listening is one of the most valuable skills a doula can have.

Listening involves more than just hearing words—it’s about creating space where clients feel genuinely seen, heard, and understood. It is how deep, intentional trust is built, and it strengthens the doula-client relationship.

When clients feel safe to unmask and share openly, real connections form, which allows us to create a judgment-free space, allowing clients to express their fears, preferences, and emotions without shame. This trust becomes the foundation for meaningful support throughout pregnancy, birth, and postpartum. 

In this episode, we discuss practical ways to refine your listening skills, avoid common pitfalls, and ensure clients feel validated and supported. Tune in to learn how the power of listening can transform your doula practice and deepen your impact.

Client reviews shape your doula business. But how do you request them, use them effectively, and respond to negative feedback professionally? Doula work is deeply personal. Families invite us into one of the most intimate times of their lives, trusting us to provide support. Because of this, building and maintaining an emotional connection is essential. Clients need to feel safe, seen, and supported—and that trust often translates into the reviews they leave. One common challenge doulas face is finding the best ways to ask for reviews. Once you have the reviews, you need to determine where to showcase them to build trust and attract clients. Also, don't forget to turn this positive feedback into a powerful marketing tool to grow your business. But what if you get a bad review? Don’t panic! Instead, take control, manage your reputation, and respond professionally and confidently. Join us to learn how to use client reviews to strengthen relationships, build trust, and grow a thriving doula business!

Providing postpartum support in a hospital setting comes with unique challenges and important considerations. Unlike postpartum care in the client's home, hospital-based postpartum care requires doulas to navigate medical staff interactions, hospital policies, and the ever-changing needs of new parents in those crucial first hours and days. There are some important things doulas need to keep in mind when supporting families in the hospital. From understanding the hospital environment and advocating for client comfort to managing expectations and setting boundaries, we discuss how to provide meaningful support while respecting the clinical setting. Join us as we share practical insights on how to offer effective, compassionate in-hospital postpartum care—ensuring families feel supported, informed, and confident as they transition into parenthood.

CRMs and automation tools are fantastic for streamlining your doula business—but full automation can’t replace connection. But the goal isn’t to automate everything but to find the balance between being efficient and being effective.

Efficiency can save you time, but effectiveness is about creating impact—and your potential clients will remember how you made them feel. The goal is to use automation tools to simplify your systems without losing the personal touches that make your business unique. From automated workflows to personalized follow-ups, we discuss how to blend technology with heart.

The key is balance: Be efficient with your processes but effective with your relationships. Tune in to learn how to save time without sacrificing what sets your doula business apart—you.

Families welcoming a baby through IVF—whether carrying on their own or working with a surrogate—often face unique fears, anxieties, and uncertainties. As doulas, how can we best support them through this deeply personal and emotional journey? In this episode, we dive into the complexities of working with families who have experienced fertility challenges, exploring the concerns they often carry and how we can provide compassionate, informed support. From addressing emotional highs and lows to navigating birth preferences and postpartum expectations, we discuss what doulas need to know to create a reassuring and empowering experience for these families. Join us as we explore the nuances of IVF, surrogacy, and the essential role doulas play in offering guidance, understanding, and unwavering support.