Doulas of the Roundtable

Episode 164: Business Ebb & Flow


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Every doula experiences it. The ups and downs of client inquiries and bookings are a normal part of running a doula business. Some months are full, while others feel uncomfortably quiet. There is often a natural ebb and flow of doula work, and it is important to stay grounded when things slow down.

What can you do during slower seasons to remain productive and focused? You may start by reflecting on your current marketing strategy and identifying what is working and what needs improvement. Or maybe it's time to refresh your website and social media to reconnect with your community. There are many powerful steps you can take to strengthen your business and support long-term growth.

If you have ever felt anxious during a quiet stretch, this conversation is for you. Tune in to learn how to make the most of the downtime and come back stronger.

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