Undoubtedly, social media plays a big role in our lives and how we communicate with the world. Social media platforms have become a big part of marketing products and services. Learning how to navigate social media as a business owner creates unique challenges. One of the challenges is creating and maintaining social media boundaries.

As business owners, birth workers must determine how little or how much of their business and lives are shared on social media. On platforms such as Facebook, you can create groups and post to only those groups. This allows friends and family to see the post while preventing clients from seeing it.

Some individuals may create separate accounts for personal vs. business use. Others may choose to add clients and colleagues to their personal profiles. Ask yourself if you mind potential clients or the clients you currently serve seeing what you post on your personal profile.

From Facebook to Instagram to Tiktok, deciding how and with whom you would like to share your content is an important decision.

Join us as we discuss the social media boundaries you may want to consider for your business.