Technology, AI and environmental markets are creating new opportunities for rural businesses and farmers, with platforms designed to simplify recruitment, trading and carbon projects becoming increasingly relevant across the sector. In this episode from the Wānaka A&P Show Agri Exchange, Anne Lee speaks with Tony Dodunski from Ag Assist and Mitchell McLaughlin from MyNativeForest about how their businesses are helping farmers navigate labour shortages, rural commerce and the growing complexity of environmental markets.

Host:

• Anne Lee, Senior Journalist, Dairy Country

Guests:

• Tony Dodunski, Ag Assist
• Mitchell McLaughlin, MyNativeForest

 

Tony Dodunski explains how AgAssist was created during the COVID border closures when many farms were struggling to source staff, leading the business to develop a platform connecting employers with part-time and under-utilised workers. He says the platform has expanded well beyond recruitment into a broader rural marketplace where farmers can buy and sell machinery, livestock and services, while also promoting rural events and businesses. Tony says AI features built into the system help streamline the process by automatically generating listings, CVs and product descriptions, making the platform quicker and easier for farmers to use.

Mitchell McLaughlin says MyNativeForest is focused on helping farmers turn native forestry into a financially viable part of their farming business by accessing carbon markets and environmental schemes. He says many landowners have areas of regenerating bush or marginal land that could generate long-term returns, but the complexity of carbon rules and project setup often discourages people from exploring the opportunity. Mitchell says the business works to simplify the process by managing the technical, legal and environmental requirements, while helping farmers understand where voluntary carbon markets and native forestry projects may provide stronger commercial outcomes.

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