Dan and Peter discuss a tool “Profitability Maximizer” that helps entrepreneurs evaluate new product ideas. As Peter likes to say, “without a target you’ll miss it every time”, this scorecard will help focus attention and get clear on the proposition.

In this episode:

Dan talks about his new tool “Profitability Maximizer” which uses 10 P’s to evaluate growing new capabilities. 

Peter gives examples of how he uses the principles to assess new companies or new product ideas. 

Dan and Peter give examples of how to promote new products using their past experiences in launching multiple new ventures.