Most practices are busy—but busy doesn’t always mean profitable.

In this episode of Sharkpreneur, Seth Greene interviews Terri Ross, Founder of Terri Ross Consulting & Co-Founder of Aesthetic Success, who is one of the leading voices in the medical aesthetics industry. With nearly two decades of experience, she has advised top practices, trained thousands of providers, and been featured as a speaker at Johns Hopkins, international conferences, and in multiple publications. In this conversation, Terri shares her proven seven-pillar revenue optimization system, insights on KPIs that drive millions in growth, and strategies to help practices thrive in competitive markets.

Key Takeaways:

→ Why being busy doesn’t guarantee profitability.

→ The seven-pillar framework for revenue optimization.

→ Common mistakes most practice owners make—and how to avoid them.

→ The KPIs that matter most in the first 3–6 months.

→ How pricing and compensation strategies impact profitability.

Terri Ross, founder of Terri Ross Consulting, is a globally recognized expert in practice management and high-performance sales coaching, with a specialization in medical aesthetics. She has helped practices and Fortune 500 companies achieve over $2.5M in annual revenue growth. Industry leaders like Galderma, Skinbetter, and Merz Canada rely on her expertise for training sales teams and delivering keynote presentations at top aesthetic conferences. As the founder of Terri Ross Consulting, she later launched the APX Platform, merging with a patient education firm in 2023 to form a cutting-edge performance system. With a background in sales leadership roles with Fortune 500 medical device companies, Terri consistently ranked in the top 10% nationally. Terri hosts the "In Touch with Terri" podcast and co-founded Aesthetic Success, a quarterly summit series designed to master business strategy in aesthetics.

Connect With Terri Ross:

Website: https://terrirossconsulting.com/

Instagram: https://www.instagram.com/terrirossconsulting/

LinkedIn: https://www.linkedin.com/in/terriross/

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