When it comes to your website, there are a few website essentials that you should be sure to include. There are also common traps that you should avoid.

Your website is the virtual storefront of your business. Often, it will be the first impression that a prospective client will encounter. As a result, you must make an excellent first impression. This first impression goes far beyond the aesthetic of your website. The content of your website's pages is critical to encouraging someone to reach out and learn more.

It's not uncommon for individuals to struggle with writing content for their website. It's not unusual to try and reach out to resources like ChatGPT to have the content created externally. However, these types of platforms often sound like AI, and they do not represent the voice of your business.

Join us along with our special guest and business consultant, Randy Patterson, as we discuss the essential pages for your website, how to represent your brand's voice, and how to speak to your potential clients in a way that helps them understand how your services will benefit them.