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Episode 127: Mark Grether on What PayPal Ads Is Building
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Ari Paparo
5
2222 ratings
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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