July 11, 2023

Episode 130: Micheal St. Jean Shares The Key to Real Estate Success: Recruiting, Training, and Technology

50 minutes

In this intriguing podcast episode of the Grit Podcast, Brian Charlesworth welcomes Michael St. Jean, a real estate industry veteran and founder of Michael St. Jean Realty, based in Hamilton, Ontario. Michael takes listeners through his fascinating journey in the real estate sector, focusing on the evolution of his business, key strategies that contributed to his success, and the benefits of leveraging technology.

Michael dives into the fundamental strategies that have significantly driven his company's success. The discussion begins with a profound emphasis on the critical role of a recruiting-based model in the real estate business. He believes the constant focus on recruiting can lead to growth in team size and geographical coverage. However, it's important to note that while recruiting may be a critical aspect, other factors such as training, management, and the utilization of technology and data can also play significant roles in the success of a real estate team.

Expanding on the necessity of technology in real estate operations, Michael introduces Sisu, a data analytics and business automation platform that has transformed his real estate team's performance. The podcast explores how Sisu has been integral in their operations, emphasizing how it enhances team accountability, assists in visualizing the big picture of the business, and drives the implementation of a gamified culture within the team. The software allows for more precision, encourages healthy competition, and cultivates an environment conducive to success.

Delving into his current goals, Michael shares his dedication towards efficient recruitment, training, and preparing his real estate agents. He outlines his rigorous and effective selection process, discussing the transition towards group training and the digitization of their training modules. He candidly discusses the growing pains and stresses the importance of moving forward despite hurdles to foster growth.

Top Takeaways:

(6:25) From door-knocking to running a company

(9:17) What truly matters for real estate professionals?

(10:11) Sisu: The solution to the spreadsheet nightmare

(12:43) How Sisu's coaching double Michael's agent count

(13:45) The journey of 15 to 36 agents

(16:50) Overcoming mental barriers in team leadership

(24:27) How Sisu provides clarity and resources for goal achievement

(26:34 The power of scale and team growth

(32:20) Which accountability approach breeds tremendous success: positive or negative?

(34:14) How a supportive approach maximizes agent success

(40:46) Can systematized training accelerate success?

(46:42) The importance of leadership and accountability

(47:40) The transformation from agent to business owner

This podcast episode serves as a rich source of insights and practical advice for anyone in the real estate industry, especially those aiming to scale their operations. Whether you're an agent, a team leader, or someone aspiring to build a successful real estate business, you will surely gain valuable insights from Michael St. Jean's experiences and strategies. Don't miss this enlightening conversation; listen to the full episode today!

About Michael:

Michael St. Jean is the Founder and Team Leader of St. Jean Realty, where he has applied his expertise in the various aspects of real estate to help his clients succeed. His career is marked by significant achievements, including selling over 4,000 homes and representing more than 25 developments. His accomplishments in the industry have garnered him recognition, showcased through nearly 100 media interviews.

He has been repeatedly acknowledged for his contributions to real estate. This includes earning spots on REP Magazine’s "Young Guns" list for four years in a row and being named as one of Canada's Top 100 Agents and Top 100 Real Estate Teams. Furthermore, he ranks in the top 1% of all salespeople nationwide. His insights have been featured across various media outlets, demonstrating his respected position within the industry.

Connect with Michael Today!

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