Matt Vincent is known for being a two-time Highland Games World Champion and strength athlete. He spent more than 10 years competing in powerlifting, strongman, weightlifting and highland games. Although his knee injury caused him to have a total knee replacement and remove himself from competing completely, Matt will continue to share his fitness passion through seminars, book writing, fitness apparel and podcast.

In Matt's first book, Training Lab, he spelled out the philosophy of "The HVIII," and tried to capture the spirit of self-improvement through self-loathing. This idea would serve as the spark that led to HVIII Brand Goods and a ton of adventures. Matt chronicles his travels and conversations with people in the strength game and beyond on his podcast UMSO.