June 20, 2024

Episode 140: How Desi and Tyson Williams Transformed Idaho's Real Estate Market

30 minutes

Join Brian Charlesworth, founder of Sisu, as he interviews Desi and Tyson Williams, a powerhouse couple in the real estate world. They discuss their move from Orange County to Burley, Idaho, and how they turned a part-time real estate venture into a full-time success story.

Desi shares her journey from starting in real estate as a stay-at-home mom in 2013, selling homes as a hobby, to making a significant career move in 2019. Her decision to go full-time in real estate was driven by the desire to dominate the Burley market, a small town with about 20,000-30,000 residents and 450 home transactions a year. Desi’s ambition and hard work led her to sell 125 homes annually, showcasing her impressive market share.

Tyson, with his background in accounting, plays a crucial role in their success. He manages the operational side of the business, implementing systems and technology like CRM (Follow Up Boss) and Sisu to streamline their operations and track performance. His strategic thinking and tech-savvy approach were pivotal in scaling their business efficiently.

The trio discusses the importance of exceptional customer service and how it leads to natural referrals. Desi emphasizes the value of exceeding client expectations and providing a raving fan experience. Their unique methods, like delivering cookie packages and pizza gift cards, enhance their client relationships and generate consistent referrals.

The conversation also highlights their approach to balancing work and family life. Desi maintains a balance by being intentional with her time, ensuring she doesn't miss her kids’ events, and even coaching their sports teams.

Brian dives into their coaching program, "Dwell," which aims to help other agents and small teams implement successful systems and grow their businesses.

Top Takeaways:

(2:51) How did a hobby turn into market domination?

(6:28) Why is fear a bigger obstacle than failure?

(9:14) The hidden power of embracing technology

(10:08) How was a raving fan base built from scratch?

(12:43) The strategy behind client retention

(13:28) How does a cookie package secure more listings?

(18:06) Can simple tracking lead to higher productivity?

(22:54) Balancing real estate and family life

(25:42) What helps agents sell over 100 homes a year?

(28:42) Why is there no magic bullet in real estate?

Tune in to learn how Desi and Tyson's strategies can help you improve your real estate business and achieve a better work-life balance.

About Desi & Tyson Williams

Desi Williams started her real estate career in 2013, balancing her role as a mother of three. She became a full-time agent in 2019, helping clients find their ideal homes in Burley, Idaho. Desi focuses on customer satisfaction and strong client relationships. Tyson, with a background in accounting, supports the business operations. Together, they also run a coaching program, "Dwell," to help other agents grow their businesses.

Connect with Desi today!

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By Brian Charlesworth, Sisu

4.6

1313 ratings