If there is a common pain point for agency owners today -- it’s recruiting and retaining talent. It’s a conversation I am having every day and it’s more difficult than it’s been in quite a while. Unfortunately, I don’t see that trend reversing any time soon. Which means we’d all better improve our ability to keep the good ones that we either have or can attract. It’s starts with hiring the right person for the right reasons.

What are the most effective questions to ask during the interview process? What do you need to know about the candidate? What do they need to know about you, your agency and the culture there?

For my podcast guest Steve Lowisz, it all comes down to purpose. Are you clear on the purpose of the position your hiring for? Are deliverables clearly spelled out in the job description you are posting? It’s critical to discover if the candidate’s purpose actually aligns with your agency’s purpose, and if they do – you’d better have a plan for nurturing that shared passion.

Steve Lowisz is an expert on talent acquisition, talent assessment, personal development, diversity & inclusion, and business performance. He has more than two decades of research and practical business experience allowing him to serve hundreds of organizations and thousands of individuals.

As CEO of the Qualigence Group of Companies that he founded in 1999, Steve regularly contributes to Industry events and publications and has been featured in Fortune Magazine, CNN Money, The Detroit Free Press and on Bloomberg Radio.  

What you’ll learn about in this episode:

• Why job descriptions often don’t provide the right information to get the right candidate for the job
• How to look at capacity, character, competencies, and culture when interviewing candidates
• How to discover what is motivating someone’s job search
• Identifying what a candidate is looking for that they don’t have now
• The different competencies needed for working on site compared with working remotely
• How facts, feelings, focus, and fruit can help get you through difficult, honest feedback conversations
• Numerous strategies for hiring and retaining great talent
• How to engage on LinkedIn, rather than using it as an “as needed” resume database
• Why having one-on-one meetings still matter and how to fill them with purpose

Ways to contact Steve:

• Website: stevelowisz.com
• Website: qualigence.com/recruiter-fuel-directory

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!