This week the guys sit down with William Massena of Massena LAB. They talk about the early days of Timezone, why watches are tools, the origins of Massena LAB, and what Massena would do with Rolex.

0:00      Intro

0:55      Wristchecks

3:05      Massena’s early days on Timezone and the IWC conspiracy

10:40    Ashford, WatchNet, Antiquorum, and the rebirth of Timezone

15:00    Massena’s foray into watch journalism

16:15    How Massena’s taste in watches has changed over time

19:30    How Massena began collecting at the age of seven

21:30    Watches are tools

22:45    The impulse to start Massena LAB

28:15    Massena’s favourite collaborations

31:00    Collaborations by others that impress Massena

34:10    The importance of GPHG and other awards

35:10    The Massena LAB brand

38:10    Why Massena remains excited about watches and what he’s looking for this year

40:45    Studio Underd0g, Fears, and travelling with Richard Benc

42:15    What Massena would do with a Rolex

Show Notes:

Massena LAB

Timezone