When Christine Akselsen accepted her role as CEO of Kezzler, a leading product traceability technology provider, she set out to change the way that consumers and companies think about the global supply chain. It’s not just about getting an item to a buyer. It’s about ensuring that what they receive is safe, authentic, and produced sustainably. Fast forward to 2022: Amid a stagnant global supply chain, keeping track of products and assuring their quality can be the competitive edge that keeps an organization viable. 

Kezzler’s traceability technology uses specialized codes on individual products to secure their validity. They utilize patented serialization technology to track products through their entire supply chains while ensuring the products we consume (such as food and pharmaceuticals) are safe prior to use. From source to consumer, data is associated with the product through the code. 

In our conversation, Christine Akselsen explains:

-      Christine’s role at Kezzler and the products Kezzler traces.

-      Why tractability is important and what it provides to supply chain technologies.

-      The problems with supply chain that Kezzler solves!

Be sure to check out Christine’s links listed below. Enjoy the show!

Connect with Christine:

LinkedIn: https://www.linkedin.com/in/christine-charlotte-akselsen-b552288

Website: http://www.sweetprotection.com

Connect with Allison:

Website: allisonksummers.com

#tech #SAAS # business #designthinking #AI #creativesociety #teambuilding #CEO #startup #startupstory #founder #futureofwork 

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