Ari Paparo and Eric Franchi sit down with MoPub and MAX founder Jim Payne to unpack his new company CloudX, how “monetization as code” lets mobile publishers manage their entire ad stack in files that AI can edit, why he teamed up with Meta on a secure auction using trusted execution environments, and what all of this means for SDK complexity, mobile vs desktop, AppLovin, performance TV, retail media, and the next wave of ad tech.

Takeaways

Chapters

00:00 Intro and why Jim finally joins.

02:10 Jim’s path through Mopub, Max and Meta.

06:00 What monetization as code actually means.

11:30 How AI agents can traffic ads.

15:00 Secure auctions and why Meta cares.

20:30 Why messy mobile stacks need flexibility.

27:00 Jim on AppLovin and mobile versus desktop.

33:30 Jim Payne legends and big career bets.

44:00 Pinterest buys tvScientific news reaction.

52:00 DSP fees, CTV buying and meta layers.

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