Most real estate entrepreneurs think they need more rentals, more revenue, or more marketing to break through. But often the real issue is hiding in their numbers.

For today's episode of Strength in Numbers Podcast, Marcus Crigler sits down with Felipe Bossans, co-founder and head of sales at 8020 REI, to talk about why so many investors stall out.

Felipe shares how 8020 REI went from wholesaling in Miami to building one of the most powerful predictive-data companies in the industry, what most investors get wrong about lead flow, and why understanding your numbers will determine your success.

You’ll Learn How To:

• Diagnose why your business growth has stalled
• Use predictive data to find better leads
• Stop wasting time and payroll on the wrong leads
• Identify “bad revenue” drifting your business off track

What You’ll Learn in This Episode:

(03:26) Why 8020 REI was born and how data gave them an edge

(05:33) The biggest marketing mistakes investors make

(07:43) Cost per acquisition vs. cost per appointment

(08:42) Why inconsistent leads create inconsistent cash flow

(10:55) The cost of chasing the wrong lead

(12:03) “Bad revenue” and why not every deal is worth doing

(14:19) How CFO review changed their investment strategy

(16:33) The real return on equity inside your rental portfolio

(19:02) Reasons to hate owning rentals

(24:03) Strong data = consistent leads = consistent profitability

(25:43) Take the cash and start reinvesting in things that drive longer-term value

(27:07) The three steps to wealth building

(29:26) Impact moments: building homes and building better teams

(30:37) The four levels of connection

(32:25) Healthy conflict, aggressive goals, and coordinated execution

(35:06) Educate yourself in financial literacy

Who This Episode Is For:

• Real estate entrepreneurs who feel stuck
• Investors with inconsistent lead flow or cash flow
• Operators who want higher profits
• Business owners who want to make better decisions based on data

Why You Should Listen:

If you feel like you are working twice as hard for half the results, you must listen to this episode. Felipe breaks down the real reasons businesses stall and how data, clarity, and financial literacy can create a breakthrough.

Connect with Felipe Bossans:

• Website: https://8020rei.com/ 
• Instagram: https://www.instagram.com/felipebossans/ 
• LinkedIn: https://www.linkedin.com/in/felipebossans/ 

Connect with Marcus Crigler:

• Website: https://beccfo.com/
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler