Join us for an engaging episode of Beyond the Rodeo, where we explore the rich tapestry of rodeo life and Western sports with WSF board member Jess McConnell.

Growing up in rural Wyoming and later pursuing a career in the oil and gas industry, Jess shares how his career took him around the globe and ultimate brought him back to his Western roots. He reflects on his family's passion for professional bull riding and how it evolved into a beloved hobby following his retirement.

Listen in as we discuss the profound sense of community within the rodeo and Western sports industry. Jess's personal experiences highlight the support and camaraderie that define this unique world, emphasizing the importance of giving back to the community through his role on the board. The conversation also touches on the strategic advancements being made to support athletes and the critical role of board engagement in enhancing the foundation's impact, bringing new perspectives and positive changes to the forefront.

Jess also shares his take on the transformative power of education for Western athletes and his personal commitment to funding education in honor of his late wife, Fon. Through the Fon McConnell Be Cowboy scholarship, Jess and WSF provide educational opportunities that align with the values of the rodeo community.

To wrap it up, Jess shares insights into how fans and supporters can contribute meaningfully, emphasizing that small donations can collectively lead to significant support for athletes. Join us as we celebrate the legacy and growth of Western sports, ensuring a brighter future for both athletes and the community.