This week, James is joined by David Crane, founder and CEO of Smoke Free to talk about how becoming a psychologist led to the creation of the Smoke Free app and gives a lesson to all entrepreneurs in how implementing the theory of behavioural psychology has led to it being downloaded over 4 million times. David is a long-time entrepreneur and has previously founded a development agency, making over 400 apps and websites, a debating association, a company that created insights out of online community forums/blogs and even a cannabis cafe.  www.smokefree.ai 

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