👜 Discover how subscription models can revolutionize customer loyalty and business growth. Gary Heldt, host of Grow Your Business & Grow Your Wealth, speaks with guest Robbie Baxter, a leading expert in subscription models with over 20 years of experience, including work with Netflix. Known for her deep understanding of membership and subscription models, authoring several books on the topic.

Key Takeaways:

👜 Subscription models benefit various industries, fostering long-term customer relationships.

👜 Baxter highlights viewing customers as members, integrating subscriptions into business culture.

👜 Discusses challenges in transitioning to subscription models and designing effective subscriptions.

👜 Robbie shares insights on learning from failed launches and the importance of a member-focused approach for sustainable business growth.

Subscription models benefit various industries, fostering long-term customer relationships. Baxter highlights viewing customers as members, integrating subscriptions into business culture, challenges in transitioning to subscription models, designing effective subscriptions, learning from failed launches, and the importance of a member-focused approach.

Connect with Robbie:

Author Website: https://robbiekellmanbaxter.com/media-events/

Podcast: robbiekellmanbaxter.com/podcast

Connext with Robbie on LinkedIn https://www.linkedin.com/in/robbiekellmanbaxter/

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