What does it take to quietly build one of the most consistent, disciplined, and competitive real estate operations in the country without bragging, without noise, and without burning out your team? 

In this episode of Strength in Numbers, Marcus Crigler interviewed Adam Devine, founder of PurchRock, to unpack the mindset and mechanics behind a business closing 50 deals per month.

Listen as Adam shares how humble competitiveness drives his daily habits, why he treats every month like a new season, and how top performers evolve before they’re forced to.

Enjoy the show!

You’ll Learn How To:

• Recognize and fix performance gaps
• Shift from virtual to in-person acquisitions to boost deal flow
• Build a competitive, aligned sales culture rooted in humility and discipline
• Make smarter financial decisions 
• Use coaching, masterminds, and outside voices to accelerate business growth

What You’ll Learn in This Episode:

(03:41) How PurchRock grew from humble beginnings to 50 deals/month

(04:34) Putting the company in the right place to succeed

(07:28) Athlete mindset vs. entrepreneur mindset

(07:58) Luck, timing, and staying grounded after big wins

(09:53) The issues they found under the hood after their record month

(10:40) Reducing the fallout rate and increasing deal flow

(11:52) Switching to face-to-face appointments 

(13:46) Why capital position matters more than rental count

(14:56) Analogy of a baseball player

(15:55) Building a business around what you believe in

(20:47) Why clean books are non-negotiable for scaling

(22:12) Importance of having the right leadership in the accounting and finance world

(24:44) Fundamentals > KPIs

(27:59) Why conversations outside the meeting room create the biggest breakthroughs

(29:05) How community, masterminds, and collaboration fuel innovation

(30:23) Making better decisions for better long-term results

(31:11) Failure is a necessary part of refining your decision-making

Who This Episode Is For:

• Real estate entrepreneurs who want to scale without losing control of their business
• Business owners who need clarity around sales, finance, or team structure
• Anyone who wants to grow through fundamentals, discipline, and better decision-making

Why You Should Listen:

If you’re serious about becoming a better leader, making better decisions, and building a stronger business, this conversation will give you the blueprint.

Connect with Adam Devine:

• Website: https://perchrockmanagement.com/ 
• Instagram: https://www.instagram.com/theadamdevine/ 
• LinkedIn: https://www.linkedin.com/in/adam-devine-499151bb 

Connect with Marcus Crigler:

• Website: https://beccfo.com/ 
• LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7 
• Facebook: https://facebook.com/marcus.crigler