A doula business plan is something most doulas never think to create. Many assume it's for bigger businesses, investors, or bank loans. Truth is, it isn't.

A business plan is the document that tells you whether your pricing makes sense, if the right clients can find you, and if what you're building will last. Without one, most doulas are making decisions without a solid business foundation to build on.

This conversation covers the traditional business plan structure, but adapted for doula work, the financial reality of what this work actually pays, and the pattern of adding certifications to try and get more clients instead of fixing the foundation your doula business is built on.

A solid business plan doesn't have to be complicated. But it does need to be honest.

If you've been winging it, or you are ready to get started, this is where you start.