Sign up to save your podcasts
Or
Share Episode 19: Ads 101 With Deborah Wahl on Large Marketer Budgeting. PLUS Our Weekly Work on Netflix Ad Trends, P&G's Ad Spend, WPP's "Rebellion," and More.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 19: Ads 101 With Deborah Wahl on Large Marketer Budgeting. PLUS Our Weekly Work on Netflix Ad Trends, P&G's Ad Spend, WPP's "Rebellion," and More.
Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.
Each week we review new economic data and our work from the past week. This week that new work includes a review of The FTC's action on PepsiCo (and implications for retail media), growth expectations for Omnicom-Interpublic, a variety of happenings at WPP, our analysis of and estimates for Netflix's advertising business, and our aggregation of the most relevant commentary from large marketers who reported earnings results in the past week (including P&G, American Express, Capital One, JP Morgan among others).
In addition, our Advertising 101 series continues with Deborah Wahl, best known from her time as global CMO of General Motors and at McDonalds USA. She's currently a board member of MediaOcean, ActionIQ and many other companies. In this episode we discuss how large marketers allocate their resources.
This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves and part 2 with Francisco Escobar on the role of marketing procurement (which you can listen to on episodes 17 and 18 of The M&W podcast).
View all episodes
By Madison and Wall
5
22 ratings
Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.
Each week we review new economic data and our work from the past week. This week that new work includes a review of The FTC's action on PepsiCo (and implications for retail media), growth expectations for Omnicom-Interpublic, a variety of happenings at WPP, our analysis of and estimates for Netflix's advertising business, and our aggregation of the most relevant commentary from large marketers who reported earnings results in the past week (including P&G, American Express, Capital One, JP Morgan among others).
In addition, our Advertising 101 series continues with Deborah Wahl, best known from her time as global CMO of General Motors and at McDonalds USA. She's currently a board member of MediaOcean, ActionIQ and many other companies. In this episode we discuss how large marketers allocate their resources.
This follows on part 1 with Gerry D'Angelo where we discussed how marketers organize themselves and part 2 with Francisco Escobar on the role of marketing procurement (which you can listen to on episodes 17 and 18 of The M&W podcast).
More shows like Madison and Wall Podcast
View all
a16z Podcast
1,090 Listeners
Decoder with Nilay Patel
3,143 Listeners
Pivot
9,546 Listeners
Channels with Peter Kafka
556 Listeners
Uncensored CMO
36 Listeners
The Prof G Pod with Scott Galloway
5,459 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,805 Listeners
Next in Media
43 Listeners
Hard Fork
5,489 Listeners
Marketecture: Get Smart. Fast.
21 Listeners
The AI Daily Brief: Artificial Intelligence News and Analysis
556 Listeners
BG2Pod with Brad Gerstner and Bill Gurley
506 Listeners
Prof G Markets
1,334 Listeners
Mixed Signals from Semafor Media
208 Listeners
Agency Business
1 Listeners