Today's guest is CEO at Iceberg Digital and the author of two best-selling business books on how marketing and data work to create unstoppable companies.

He has been featured on both Sky TV and Forbes, speaks regularly on stage around these subjects both nationally and internationally and has been shortlisted for a lifetime achievement award in the Proptech industry.

Iceberg Digital is a Multi Award winning Proptech business providing educational, engaging or entertaining content, social media management, tracking systems, lead nurturing and marketing through a unique suite of products to modernise traditional Estate Agency.

The software combines traditional CRM and Marketing software in one platform, giving real-time insights to win and close more instructions.

Right now, they are focused on providing innovative Estate Agency Software that makes a significant difference in transforming the way the industry works through automation and intelligence and have 1000’s of users across the UK.

Their big vision is to empower the property industry around the world to work smarter.

In this conversation we discuss the best ways to use a CRM in the modern era, Heads Up Alerts, AI, and what the very best agents are doing differently to stand out and succeed in the market today.

This episode will get you thinking differently about how data works and why it is so important.

Don't forget to buy Prepare - AI's Impact on Business!