Ever wondered how to make your press releases stand out and gain media attention? Mickie Kennedy, founder of eReleases, shares his expert insights and innovative strategies to revolutionize your approach to press releases.

In this episode, Gary Heldt interviews Mickie Kennedy, founder and president of eReleases. Mickie shares his journey from a creative writing background to establishing a successful press release distribution company. He discusses the evolving landscape of press releases, emphasizing the importance of data-driven content, engaging local media, and utilizing contrarian messaging to stand out. Mickie also highlights the significance of visual content in press releases and offers practical tips for small businesses to gain media coverage and build credibility.

Key Takeaways:

📊 Data-Driven Press Releases: Incorporating data and use case studies in press releases can significantly enhance media success.

📰 Local Media Engagement: Building relationships with local newspapers and community papers is a cost-effective way to gain free publicity.

💡 Contrarian Messaging: Challenging popular narratives can help businesses capture media attention and contribute to balanced industry discussions.

🎥 Visual Evolution: The future of press releases includes more video content and the importance of photos to engage online audiences.

🗣️ Human Connection: Sharing personal stories and human interest elements can create a strong connection with the audience and journalists.

Quotes from Mickie:

"When a journalist writes about you, it's almost like an implied endorsement and it really is a signal of trust."

"We are people who like to do business with other people. We don't like doing business with corporate names and logos and stuff like that. We want a connection."

How to Reach Mickie Kennedy:

Website: ereleases.com

Social Media: All social media links are available on the lower right of the eReleases website.

Free Masterclass: Available at ereleases.com/plan. This masterclass covers strategic press releases and local media engagement.

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