Leah Mueller is the Director of Tourism Sales for Visit Buffalo Niagara. For Leah, traveling is more than a job -- it's her passion. After earning a degree in Travel and Tourism Management from Niagara University, she went on to study abroad before starting her career. Leah has broad and varied expertise in the hotel, attraction, restaurant, and private company sector. She has been with Visit Buffalo Niagara for over 15 years and was a key partner in expanding their international appeal.

What you'll learn about in this episode:

• The challenges in selling a region that doesn't have an iconic attribute
• How Brew Central came to be
• How Kelly and her partners measure the success of their campaigns
• How 10 counties come together to participate in consumer trade shows
• How Kelly's engaged with the craft beverage industry
• The Cheers Network that Kelly created
• Working with competition to make something that works for the consumer
• The power of a can-do attitude and not letting anything get in your way
• Building relationships to tear down roadblocks
• How Kelly connects her region to other regions to attract an international audience
• What's coming up in the future

Ways to contact Kelly:

• Website: www.oneidacountytourism.com
• Website: www.brewcentralny.com