Erik talks to Polly Rodriguez (@polly_claire), co-founder of Unbound, Andrea Barrica (@abarrica), founder of O.school, and Gina Gutierrez (@Gina__Gutierrez), founder of Dipsea Stories, about the state of sexual wellness startups.

Just a heads-up — due to the topic of the discussion, there is some adult language in this episode.

These founders are on a mission to serve the half of the population that is currently not well served when it comes to sexual wellness. They explain the quirks of the unique market they’ve chosen to tackle, including little availability of data about the market and the hesitance of investors or partners to work with any company even marginally involved in sexuality.

They discuss how the youth of today are growing up in a very different environment when it comes to sexuality and why more and more have to turn to the private sector for sex-ed when the school system fails them.

The three explain how they reach their customers despite the limitations placed on them by traditional marketing channels, swap fundraising horror stories and explain how they plan to create disruption.

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