Patrick Danial was a teenage gamer in the 90s who recognized the power of the world wide web to share ideas. He started a website offering tips to other gamers when one day, he was approached to run ads on his site for his audiences. From there, his curiosity and drive to understand online engagement, optimization, and reach were born.

In this conversation we touch on:

-Just out of high school he and his business partner created search engine but as it was right around the time Google was building, they had to pivot.

-The business channel they choose to stand in became helping brands position themselves on search engines and being able to guide and better manage the processes on their own.

-What brands must consider winning in the online market and reputation space.

-Insights into campaigns and why owned asset optimization is a formula for success.

-Developing content for organic ranking purposes.

-The right measuring stick whether sentiment, awareness, lift, affinity, or immediate ROI.

-Why the best content does not interrupt but compliments and informs the online user.

- The evolution and scale-up of growing a business to 400+ employees with a vibrant culture that has landed them on multiple best places to work lists.

In 2001, Patrick Danial co-founded Terakeet, which serves as the preferred owned asset optimization (OAO) partner for Fortune 500 brands seeking meaningful customer connections and online business growth. Terakeet is pioneering a unique approach to leveraging owned assets to help brands better understand their customers’ needs and delight them throughout the digital journey.

For 22 years, Patrick has guided the company’s product vision and innovation, co-leading the company’s growth from a dorm-room startup into a global enterprise partner. He has built, operated, and led several industry-leading technological platforms.

Connect with Patrick:

Website: https://terakeet.com/

Company LinkedIn: https://www.linkedin.com/company/terakeet/

Patrick’s LinkedIn: https://www.linkedin.com/in/patrickdanial/

Connect with Allison:

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: DisruptiveCEONation.com

Twitter: @DisruptiveCEO 

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