Marketecture: Get Smart. Fast.

Episode 22: Mike Katz Cuts Through the CDP BS

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Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas.

  • Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/
  • Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising

    • Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

    Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

    Copyright (C) 2023 Marketecture Media, Inc.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Marketecture: Get Smart. Fast.By Ari Paparo
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