How do you balance the legacy of a family business while embracing innovation and new trends? Rustin Yasavolian, a second-generation owner of Masina Diamonds, shares his journey in running a family-owned jewelry business and the challenges of taking over from his father.

In this episode of Grow Your Business & Grow Your Wealth, host Gary Heldt interviews Rustin Yasavolian, who took over Masina Diamonds, a business his parents started in 1984. Rustin talks about the challenges of succeeding in a family business, how he balances honoring his father's legacy with introducing modern innovations like technology and social media, and the importance of setting boundaries to preserve both business and family relationships. He also discusses his plans for expanding the business while maintaining its high-quality customer service.

Key Takeaways: 

✅ Rustin learned the value of hard work and patience through his experience starting from the bottom in the family business.

✅ Technology integration, including new inventory systems, has been a game-changer for improving efficiency and data tracking.

✅ Family dynamics in business can be tricky, but setting clear boundaries is essential for preserving relationships.

✅ Rustin emphasizes the importance of leveraging social media for branding and engaging a larger audience.

✅ Succession planning and teaching family members through hands-on experience are key strategies Rustin uses to prepare for the business’s future.

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How to Reach Rustin: You can learn more about Masina Diamonds and reach Rustin through their website: Masina Diamonds.

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