How does one of the world’s most famous face-to-face fundraising events take on technology? Following the success of their virtual event last year the London Marathon team decided to embrace hybrid. What do their learnings mean for the sector?

We were delighted to chat with Kenneth Foreman , Head of Charity Partnerships and Steven Foster Director of Transformation at London Marathon Events to find out more about how they tackled this challenge, and what this means for how charities can approach hybrid fundraising. This episode is a must-listen for any fundraisers or charity professionals who may be running low on energy as we enter the final mile of a tough year. Kenneth and Steven tell us how they were buoyed up by the extraordinary creativity and innovation they’ve seen fundraisers demonstrate during the pandemic, and have great advice for how to draw on these skills, and what this means for your wider digital transformation.

Notes and links -

We discussed:

RIBA’s tech carbon impact Wiki

Email us with your questions and ideas for future episodes [email protected]

And please leave us a review if you enjoy what you hear!

Editing and production from Syren Studios and Paul Thomas

Music by Joseph McDade https://josephmcdade.com/music