Pete Abel is one of the most important names in the filmmaking industry. He started his company, which today is known as AbelCine with his brother Rich, more than 30 years ago. Today they rent, sell, and service some of the finest film gear in the world, with a mission to help make technology easier for content creators to understand, access and employ. We recently had a chance to talk with Pete about adapting in changing times, the values that have informed his business, and why they’ve had so much longevity.