In this episode, Larry speaks with the founders of The SlumberPod, Lou Childs and Katy Mallory. They go over how they partnered with Affinity Groups and influencers to build a team of over 350 ambassadors of their product, providing marketing results traditional marketing methods cannot match.
• Find an Affinity Group
• Trademarking and branding tools.
• Must know how to talk to your market.
• Discount codes to consultants.
• Brought in an industry designer.
• Improve your product over time, don’t wait for perfection.
• Feedback tells you exactly what to improve.
• Do not compromise on quality.
TIME-STAMPED SHOW NOTES: [3:30] Power of Social Media. [6:50] Using GRIN to Spread the Word. [16:19] Evolutions of The SlumberPod.

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